Sound bite B. D. Identify opportunities for public awareness campaigns. endstream endobj startxref This lesson presents information on how to effectively communicate with the media and the whole community. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. That you will get them information and be back to brief themand then do so. This course can provide a basic understanding of the PIO function for those new to the position. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. What actions and resources are being used to achieve the objectives? IS-29.A: Public Information Officer Awareness - FEMA The 8-Step Communication Model includes:A. Assess the current situation B. Salary Statistics for Public Information Officers. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. News releases should provide accurate, factual information that is attributed to its source. The press saw it. Technology has a great impact on your ability to manage the message. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. This awareness-level training is suitable for new PIOs. A campaign on hurricane awareness wont get much play in December. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. The process for ensuring that a public information message was accurately conveyed is typically called: A. Possess and enhance certain qualities and skills that make an effective PIO. A tornado strikes in the Midwest. Final Exam for: IS-29.a: Public Information Officer. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. For highly technical information, it might be best to prepare a credible subject-matter expert to present. This feature can facilitate abuse of the system. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Responsibilities of the Components of the ICS Organization. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. endstream endobj 1929 0 obj <. PDF NIMS Basic Guidance for Public Information Officers - FEMA Identify contacts and sources that are relevant to your organization. . Avoid getting involved in these media disputes. Is there any restriction on the information to be released? There are all kinds of emergencies out there that we can prepare for. %PDF-1.6 % With passive voice, the subject is thereceiverof the action. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. It is important to build relationships with your media contacts. Treat all media fairlydo not play favorites with reporters. the feedback has been, you know, we appreciate this. What is the Role of a Public Information Officer (PIO)? 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Selects the right tools for the messages. (Unit 4), Apply public information techniques to a 5% scenario. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. This fundamental principle is the basis for public information in emergency management in this country. 50% C. 25% D. 5%, 9. Resource Typing Definition for Response . Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. If you do not want something recorded by the media, cover it up or shield it with a vehicle. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. Were people prepared for previous incidents? Quantify results when evaluating public information efforts. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Wear your uniform or neat, conservative attire if not in uniform. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Public Information Officer (PIO) - Emergency Management Institute The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Announce events of interest to your community or share information about an incident. . Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. What are people in your community concerned about? The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Many different social media monitoring tools are available. Describe traditional media available for communication. Determine information to be communicated to the public. 494 0 obj <> endobj Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Who is likely to be affected by the hazard or threat? The most important point is is an example of a transition phrase or: A. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. It provides a framework for people from multiple agencies to work well together B. IS 29.A Public Information Officer Exam Questions | FEMACourses (Unit 5). As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community.

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